How to turn off coupons when shopping in Microsoft Edge

All browsers keep tabs on your browsing activity. It’s not nefarious, per se, but meant to keep you engaged by driving the science behind their respective personalization algorithms. Microsoft Edge is no exception.

In December of last year, Microsoft introduced a new shopping feature that some users love, and others aren’t so fond of. The feature keeps track of your browsing habits, like other web browsers, but also uses this data to send price comparison data and coupon suggestions, which some web users find to be invasive. 

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